IRO is a French fashion brand that was founded in 2004 by brothers Laurent and Arik Bitton. The brand is known for its chic and sophisticated designs that blend Parisian style with edgy, rock-inspired elements.

IRO's collections feature a mix of classic and contemporary pieces, often incorporating luxurious fabrics and intricate details. From tailored blazers to flowing maxi dresses, the brand's designs are versatile enough to be dressed up or down, making them a favorite of fashion-forward women around the world.